Sales funnels are key for any business that is looking to drive a specific result, this result can be more calls booked, to generate leads through free offers or to drive sales.

There are two types of sales funnels, there is the basic sales funnel which is great for lead generation offers such as ebooks or scheduling calls etc and there is the advanced sales funnel which is more specifically for those businesses with multiple products offers and are wanting to increase the average order value of a customer. This is done through showing your lead upsell products and downsell products depending on their purchasing behaviour.